Our Vision
Many travelers rush through Japan, checking off famous landmarks from Tokyo to Shizuoka, Kyoto, and Hiroshima, barely taking a moment to truly experience the country. But the real beauty of Japan lies beyond the tourist hotspots—it’s in the quiet moments, the hidden gems, and the deep connections with local people and traditions.
We believe in experiencing Japan on a deeper level. Through immersive experiences, cultural exchanges, and off-the-beaten-path journeys, we invite you to see Japan beyond the surface.
At JPtourism, our mission is to offer deep, cultural experiences that foster genuine connections and lifelong learning.
Our Philosophy
Deep = Connection：Understanding leads to connection.
Experience = Learning：Every moment is an opportunity to learn.
We encourage travelers to immerse themselves in the beauty of Japanese culture, not just observe it from the outside.
Who We’re For
– Culture lovers who enjoy learning through experience
– Japan repeaters or long-stay visitors looking for something different
– Residents in Japan seeking meaningful cultural engagement
Our Story
We started JPtourism with a simple goal:
to help travelers see the real Japan and support international friends living here by offering authentic cultural experiences.
We also aim to contribute to solving overtourism by introducing lesser-known but beautiful regions.
Company Overview
| 会社名 Company Name | L&coco株式会社 L&coco Co., Ltd. |
| 副商号 Brand Name | ジェイピーツーリズム JPtourism |
| 代表者 Representative | 松尾 亜弓 Ayumi Matsuo |
| 設立年 Establishment Date | 2008 |
| 資本金 Capital | 1000万円 10 million yen |
| 事業住所 Location | Yamatecho 3-37-103, Ashiya City, Hyogo Prefecture, 659-0096, Japan |
| 連絡先 Contact | contact@jptourism.jp (10:00 AM – 6:00 PM, excluding weekends and public holidays) |
| 事業内容 Business Activities | ・旅行業法に基づく旅行業 Travel agency based on the Travel Agency Law ・コンテンツの企画、制作 Planning and production of contents ・玩具、日用品雑貨の企画、製造、販売、輸出入 Planning, manufacturing, sales, import/export of toys and daily sundries |
| ライセンス License | 兵庫県知事登録旅行業 第2-879号 Registered travel agency with the Governor of Hyogo Prefecture, No. 2-879 |