Our Vision

While visiting iconic destinations like Tokyo, Mt. Fuji, Kyoto, and Hiroshima is a must—if you rush through, you might miss the true beauty of Japan. It’s found in quiet moments, hidden gems, and meaningful encounters with local people and traditions.

We believe in experiencing Japan on a deeper level. Through immersive experiences, cultural exchanges, and off-the-beaten-path journeys, you see Japan beyond the surface.

At JPtourism, our mission is to offer cultural experiences that foster deep connections and lifelong learning.

Our Philosophy

Deep = Connection：Understanding leads to connection.
Experience = Learning：Every moment is an opportunity to learn.

We encourage travelers to immerse themselves in the beauty of Japanese culture, not just observe it from the outside.

Who We’re For

– Culture lovers who enjoy learning through experience
– Japan repeaters or long-stay visitors looking for something different
– Residents in Japan seeking meaningful cultural engagement

Our Story

We started JPtourism with a simple goal:
to help travelers see the deep Japan and support international friends living here by offering authentic cultural experiences.
We also aim to contribute to solving overtourism by introducing lesser-known but beautiful regions.

会社名 Company Name	L&coco株式会社 L&coco Co., Ltd.
副商号 Brand Name	ジェイピーツーリズム JPtourism
代表者 Representative	松尾 亜弓 Ayumi Matsuo
設立年 Establishment Date	2008
資本金 Capital	1000万円 10 million yen
事業住所 Location	Yamatecho, Ashiya City, Hyogo Prefecture, 659-0096, Japan
連絡先 Contact	contact@jptourism.jp
事業内容 Business Activities	・旅行業法に基づく旅行業 　Travel agency based on the Travel Agency Law ・料理教室の運営 　Operating cooking classes ・イベントの企画、運営 　Operating caltural events ・コンテンツの企画、制作 　Planning and production of contents
ライセンス License	兵庫県知事登録旅行業　第2-879号 Licensed travel agency with the Governor of Hyogo Prefecture, No. 2-879