ABOUT US
Our Vision
What makes a journey feel meaningful?
We believe it is found in the sense of fulfillment that comes from hands-on experiences, the joy of learning something new, and the moments when you connect with local life, people, and cultural traditions. These experiences continue to enrich your life long after the journey ends.
At JPtourism, we see travel as something to feel and take part in — not simply something to observe.
We design experiences that invite travelers to slow down, engage all five senses, and immerse themselves more deeply — allowing them to discover those values through experience.
We also believe tourism should exist in harmony with local communities and the natural environment — with respect, we are committed to responsible travel that contributes positively to the future.
Immerse
We offer authentic cultural experiences that invite you deeper into Japan
Learn
Understanding and new perspectives enrich your life long after the journey ends
Connect
Building bridges between travelers and local communities for meaningful connections
Sustainability
Promoting responsible tourism that respects local culture and the environment
Who We’re For
Culture lovers who enjoy learning
through experience
Japan repeaters or long-stay visitors looking for
something different
Residents in Japan seeking meaningful
cultural engagement
Our Story
Before becoming JPtourism, we were known as JPsalon — a cozy gathering space for foreign residents in Kobe to experience and connect with Japanese culture. We hosted monthly cooking classes and other cultural events.
As international travel returned after the pandemic, JPtourism evolved into a trusted gateway for travelers seeking authentic cultural experiences in Japan.
Today, starting from Kobe, we offer a wide range of experiences — from the food and pottery traditions of Tamba-Sasayama to cycling adventures along the Shimanami Kaido in Hiroshima.
Company Overview
| 会社名 Company Name | L&coco株式会社 L&coco Co., Ltd. |
| 副商号 Brand Name | ジェイピーツーリズム JPtourism |
| 代表者 Representative | 松尾 亜弓 Ayumi Matsuo |
| 設立年 Establishment Date | 2008 |
| 資本金 Capital | 1000万円 10 million yen |
| 事業住所 Location | Yamatecho, Ashiya City, Hyogo Prefecture, 659-0096, Japan |
| 連絡先 Contact | contact@jptourism.jp |
| 事業内容 Business Activities | ・旅行業法に基づく旅行業 Travel agency based on the Travel Agency Law ・料理教室の運営 Operating cooking classes ・イベントの企画、運営 Operating caltural events ・コンテンツの企画、制作 Planning and production of contents |
| ライセンス License | 兵庫県知事登録旅行業 第2-879号 Licensed travel agency with the Governor of Hyogo Prefecture, No. 2-879 |